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7. Effects

Bringing Slides to Life

Still images work fine for some presentations, but if you really want to wow
your audience, you need to do more than just show static images. So how
do you make your best photos look even better? Add motion. How do
improve a lower quality image? Do a little creative image editing. When
you add motion or make creative adjustments, your shows can instantly
become more interesting, dynamic and enjoyable.

As an example of how much effects matter, consider the documentaries
made by filmmaker by Ken Burns. The vast majority of those are made up
of still images that pan and zoom as narration tells the story. Now imagine
watching those films without those motion effects. Think you'd make it
through 6 hours of watching still photos? It's those simple motion effects
that really bring the images to life and make the storytelling so compelling.

In this chapter, we'll introduce you to the different types of effects that
you'll find in ProShow, and show you how easy it is to use effects in your
shows. In later chapters, we'll dive a little deeper into managing your
effects and show you how to make your own.

Types of Effects

At the most basic level, effects are simply "things you do to your slides". An
effect can be as generic as zooming in on a photo, or more advanced, like a
complex montage of motion and creative image editing.
In ProShow, there are five types of effects that you can apply to your slides:

• Transitions
• Motion
• Adjustments
• Slide Styles
• Filters